Philip Ong Kheng Leong

Deputy CEO

CFP, IBF Advanced (Level 3), MDRT (Qualifying Member)

Philip Ong is Deputy CEO at Ray Alliance Financial Advisers. A founding member of the firm, he has been instrumental in its growth since its establishment in 1999.

A Certified Financial Planner and Qualifying Member of the Million Dollar Round Table (MDRT), Philip brings decades of experience in the insurance and financial advisory industry. He oversees the firm’s compliance function and works closely with regulators to ensure that Ray Alliance maintains the highest standards of governance, professionalism and regulatory integrity. His deep understanding of the regulatory landscape helps safeguard the firm’s operations while reinforcing its commitment to responsible and client-centric advice.

Beyond his compliance responsibilities, Philip specialises in holistic financial planning and investment strategies, helping clients navigate life’s financial decisions with confidence through thoughtful and well-structured advice.

As a leader, Philip is passionate about developing the next generation of financial advisers. He is committed to fostering a culture of ethics, continuous learning and accountability, ensuring that clients receive advice built on trust, professionalism and long-term relationships.

When I first entered the industry, financial advice was largely product driven. Today, clients are more informed and are looking for holistic solutions that address every aspect of their financial lives. I see this as a positive development because it challenges advisers to continually deepen their expertise and deliver advice that is truly tailored to each individual.

At Ray Alliance, we have always focused on building long-term relationships founded on trust and independence. Our clients can count on us to act in their best interests through a transparent and holistic approach.

I believe firms that place integrity, professionalism and client education at the heart of what they do will continue to thrive. As the industry evolves, I look forward to playing a part in raising the standards of financial planning and helping more advisers deliver meaningful and lasting value to the clients they serve.