Nurturing Potential, Driving Growth, Leading with Empathy

Ng Si Hui is a Certified Financial Planner (CFP®) and respected Manager at Ray Alliance Financial Advisers, known for her track record of excellence and her unwavering belief in the power of people. With a background in Sociology from NUS, she brings a unique blend of strategic insight, deep empathy, and people-first leadership to everything she does — from client relationships to team development.

Leadership & Professional Excellence

Certified Financial Planner (CFP®) & IBF Advanced Level 3
Si Hui combines technical competency with strong emotional intelligence to deliver thoughtful, client-centric solutions rooted in integrity and trust.

Top Achiever (2020–2024)

Consistently ranked among the firm’s best — including 1st place in 2022 and 2023, and 1st Runner-Up in 2024 — her results reflect not just performance, but purpose.

5-Year MDRT Qualifying Member (2021–2025)

A testament to her consistency, resilience, and the relationships she builds with clients over time.

A People-First Approach to Leadership

Mentoring That Unlocks Potential
Si Hui leads a high-performing team of 8 advisers with varied specialisations, guiding them to integrate diverse approaches and solve complex financial challenges holistically.
She is intentional about breaking silos, encouraging open dialogue, and creating a psychologically safe space where growth becomes inevitable. Whether she’s helping an adviser overcome mindset blocks or guiding someone through a new area of planning, she leads with patience, purpose, and empathy.
Her proudest achievements come from helping advisers break through their own limiting beliefs — especially those initially resistant to life insurance, who later grew into confident, purpose-driven professionals under her mentorship.

Grounded in Growth & Grit

The Sociology of Leadership
Her education in sociology sharpened her social awareness — helping her meet people where they are, listen deeply, and guide with cultural and emotional intelligence.

Tennis-Trained Resilience

Years of tennis training taught her to take each “point” at a time — a mindset of composure, consistency, and mental toughness that shapes her approach as both a leader and adviser. To Si Hui, resilience isn’t a trait — it’s a practice.

Values That Shape Vision

Growth-Oriented, Not Just Goal-Oriented
She believes real success is built over time — through grit, reflection, and a willingness to keep moving forward, even when the path gets tough.

Learning Goes Both Ways

Si Hui sees mentorship as a symbiotic journey. “I learn as much from my team as they learn from me,” she often shares — a belief that keeps her evolving as a leader and person.

Connect with Si Hui

If you’re looking to build a meaningful career in financial advisory — under a leader who values people, perspective, and potential — Si Hui offers not just mentorship, but a growth journey that’s deeply personal and professionally transformative.